Explainer Video – Explanation, Benefits, Importance

Let’s begin by discussing what an Explainer Video is?

Well, an explainer video is a short animated video that helps explain your business product and services to the customers/target audience.It is a perfect tool for attracting the attention of the audience and tells them about the key features, benefits, and specifications of your product.

Now, why should one choose to invest in an Explainer Video?

The answer to this question lies in the extent of reach. An explainer video has powerful audio-visuals that attracts the attention of the audience and evolves their interest in the service/product. The attractive visuals on-screen along with professional voice-over appeals to the senses. When the audience witnesses the silent flux of visuals combined with beautiful voice-over; the scene becomes visually attractive and emotionally entrancing at the same moment. The liveliness of the characters engages the audience and captures their attention.

In fact, in various surveys conducted over time, it was noted that people tend to prefer watching a video rather than reading a text. A human mind processes visual information 60,000 times faster than a text. And, that on an average a person spends much more time watching videos. If we talk about India specifically, it was reported that Indians spend an average of 8 hours 28 minutes each week watching videos online and it is believed that with decreased data tariffs, the viewership of online video will continue to gain popularity in India. So, to communicate with your audience, and convince them for choosing your business product/service in a world where there is no dearth of choices; it is highly recommended by business strategists, marketers, and entrepreneurs that one should invest in an Explainer Video. And the best part is, these videos are budget-friendly which means you can get an explainer video tailor-made as per your requirements at nominal prices. Let’s now be more specific and talk about some of the types of Explainer Videos!!

An explainer video is a video with images, animation, and strong voice-over. The duration of an explainer video range from 60 to 90 seconds.

Types of Explainer videos include Motion Graphics, 2D Animation Whiteboard Animation, Cut-out Animation, Infographics, Kinetic Typography, and 3D Prop Animation.

We’ll now discuss each type of the Explainer Videos one by one –

1. Motion Graphics Video – A Motion Graphic Explainer Video uses text and graphics in motion. When the graphics & the text is combined with the music, it adds depth to the video. Motion graphics videos are a great marketing strategy to engage your target audience.

2. 2D Animation – A 2D Animation Explainer video presents your business idea/product/service in classic animation. It is the most popular technique in which the characters and scenes are created in 2D space. A 2D animated video is used by plenty of companies and business enterprises to grab the attention of the audience and thus multiply sales.

3. Whiteboard Animation – Explainer in Whiteboard Animation is the most popular style for B2C and B2B companies. In this technique, simple black and white illustrations on the whiteboard are drawn to explain a concept.

4. Cut-Out Animation – A cut-out animation explainer video uses flat characters, props, and background cut from materials such as paper, card, stiff fabric, and photographs. It is the oldest technique used to create animated movies.

5. Infographics – An Animated Infographic video combines animation, attractive images, and clear voice-over to deliver the business idea. Such videos are short, simple, and therefore easy to understand.

6. Kinetic Typography – In a Kinetic Typography Explainer video, the text is presented in a motion to make it visually appealing. This type of technique helps deliver a heavy message with extensive impact. Kinetic Typography is widely-used in everything from advertisement and promotion to art, music videos, and storytelling.

7. 3D Prop Animation - A 3D Prop Explainer video uses 3D props to explain your business product and service. 3D prop animations are attractive and eye-catching. It helps marketers to communicate complex themes in an explicit manner.

Having explained the types of Explainer videos, we would highly recommend you to choose a type and get a customized video created for your business.

An Animated Explainer video will help you in various ways such as –

1. More Sales.

2. Increased Conversions.

3. Higher Ranking in search-engine.

4. Increase web traffic.

5. Increase in customer’s engagement.